Google Maps marketing for HVAC · nationwide

HVAC marketing: be the HVAC contractor Google shows first for “ac repair near me”

Replacement jobs are won in the first search of a 100-degree day. Being in the top 3 for 'AC repair near me' is the whole game in July. We get the reviews coming in, run the profile, and send you a rank report you can read in a minute. Reviews from $197 a month, month to month.

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Why most HVAC Google Business Profiles don't rank

Seasonal searches, static profile'AC repair' in summer, 'furnace repair' in winter, 'heat pump' year-round. Most HVAC profiles never change, so they rank for one and miss the rest.

Review gapBig HVAC companies run review machines and sit at 500–2,000 reviews. You don't need to match them — you need to be in the top 3 for your own cities, and that takes steady new reviews.

No services, no pricesHomeowners compare on the profile before they call. No tune-up price, no financing mention, no brands listed — the call goes to the profile that answered the question.

Review management and Google Business Profile management for HVAC

Review management ($197/mo) and Google Business Profile management ($395/mo, or $497 for both) cover, every month:

Categories for HVAC, AC repair, furnace repair, heating contractor, air duct cleaning as they apply
Service list with starting prices (tune-ups, diagnostics, installs, duct work, mini-splits)
Seasonal content calendar — cooling in spring/summer, heating in fall/winter, IAQ year-round
Weekly posts and photo uploads: installs, equipment, techs, financing offers, rebates
Review request texts after every service call and install, plus a past-customer campaign
Replies to every review within one business day
Q&A seeded with brand, rebate, permit and financing questions
Monthly rank report across your service area

How the HVAC contractor review campaign works

After each job closes, your customer gets a text from your business name: a thank-you and one link to your Google review page. One tap. We also run a one-time campaign to your past customers when we start — that's usually where the first 20–40 reviews come from. Customers who'd rate you below four stars are routed to a private form first, so you hear about it before Google does.

You send us a job list weekly (or we connect to your scheduling software where it allows it). That's your whole job in this.

Typical job value: $8,000–$20,000 system replacement

You know your numbers better than we do. If an average job is worth even a couple thousand dollars, this needs to bring you one extra customer a month to pay for itself many times over. Run your own numbers.

Questions HVAC ask us

We're a dealer for a specific brand. Does that help?

Yes — we put the brand in the services and posts, which captures 'Carrier dealer near me' style searches that competitors ignore.

Is $395 a month enough to compete with the big HVAC chains?

Not metro-wide. But the Map Pack is local — a homeowner on one side of town sees different results than one on the other. We target the cities around your shop where you can realistically hold a top-3 spot.

Can you time posts around heat waves?

We keep summer-ready posts queued and push same-day availability content when a heat wave is forecast.

Do you handle both residential and commercial profiles?

Yes, but we recommend one clear focus per profile. Google ranks specialists.

Guides for HVAC

Read how it actually works

Plain-language guides written for HVAC. Use them yourself, or let us do it.

HVAC · 5 min read

All guides for HVAC

Other trades

Same playbook, different searches

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Month to month. No setup fees. Cancel anytime with 30 days' notice.