Roofer marketing: be the roofer Google shows first for “roofer near me”
A re-roof is a five-figure ticket. One extra job a month from Maps pays for this service for the whole year. We get the reviews coming in, run the profile, and send you a rank report you can read in a minute. Reviews from $197 a month, month to month.
Why most roofer Google Business Profiles don't rank
Review gapThe roofers in the 3-pack usually have 150–400+ reviews. If you're sitting at 20 or 30, Google has no reason to show you first — even if your work is better.
Wrong or missing categoriesMost roofing profiles have 'Roofing contractor' and nothing else. No 'Roof repair', no 'Gutter', no 'Skylight', no services listed with prices — so you don't show for half the searches you could.
A profile that's gone quietNo photos since the profile was claimed, no posts, unanswered questions, reviews with no replies. Google reads that as a business that may not be active.
Review management and Google Business Profile management for roofers
Review management ($197/mo) and Google Business Profile management ($395/mo, or $497 for both) cover, every month:
- Primary + secondary categories tuned to how homeowners in your area search (repair, replacement, tile, flat/TPO, gutters, inspections)
- Service list with descriptions and starting prices
- Weekly posts: completed jobs, storm/rain-season reminders, financing, warranty
- Photo uploads from your crew — before/after, drone shots, crews on site — geotagged and captioned
- Review request texts after every completed job, plus a one-time campaign to past customers
- Replies to every review, good or bad, within one business day
- Q&A seeded with the questions people actually ask (permits, insurance claims, timelines)
- Monthly rank report across a grid of neighborhoods you serve
How the roofer review campaign works
After each job closes, your customer gets a text from your business name: a thank-you and one link to your Google review page. One tap. We also run a one-time campaign to your past customers when we start — that's usually where the first 20–40 reviews come from. Customers who'd rate you below four stars are routed to a private form first, so you hear about it before Google does.
You send us a job list weekly (or we connect to your scheduling software where it allows it). That's your whole job in this.
Typical job value: $9,000–$25,000 re-roof
You know your numbers better than we do. If an average job is worth even a couple thousand dollars, this needs to bring you one extra customer a month to pay for itself many times over. Run your own numbers.
Questions roofers ask us
We get most of our work from insurance adjusters and referrals. Does Maps still matter?
Referrals are your best source — and the first thing a referred homeowner does is Google you. A thin profile with 18 reviews costs you referred jobs too, not just cold searches.
Can you help with storm season spikes?
Yes. Before rain season we schedule posts and photos around leak repair, emergency tarping and inspections so the profile is already ranking for those terms when the calls start.
We have a good rating but not many reviews. Is that enough?
A 4.9 with 22 reviews loses to a 4.7 with 260 almost every time. Count and recency matter as much as the score. The review campaign fixes count and recency.
Do you do Google Ads for roofers?
Not in this plan. We keep it to the free channel — Maps and your profile — because for most roofers that's where the cheapest jobs are. We'll tell you if ads make sense later.
Read how it actually works
Plain-language guides written for roofers. Use them yourself, or let us do it.
How Roofing Companies Get Google Reviews After Every Job
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Read the guide →Same playbook, different searches
Ready to be the roofer they call first?
Three ways to start. Pick whichever is easiest for you.
Month to month. No setup fees. Cancel anytime with 30 days' notice.