Key takeaways
- Small jobs need a same-hour text ask; waiting until the next day cuts the response rate sharply.
- On panel upgrades and EV installs, the inspection-passed call is the best moment to ask.
- A past-customer campaign sent in batches of 25-50 texts typically produces 20-40 reviews in 60-90 days.
- Never gate reviews, offer incentives, or write them yourself; Google filters reviews and suspends profiles for this.
- Reply to every review within a few days and repeat the service and city in your reply.
Small jobs: ask before you leave the driveway
A dead outlet, a ceiling fan, a tripping breaker: these are 90-minute visits, and the customer barely remembers the company name by the weekend. The review ask has to happen the same hour, while the relief of the lights coming back on is still fresh.
The tech finishes, walks the customer through what was done, and says: "If you were happy with today, I'm going to text you a link. It takes about a minute and it really helps a small shop like ours." Then the tech or the office sends the text from the truck.
Keep it short and use your direct review link from the Google Business Profile dashboard under "Ask for reviews":
- "Hi Maria, this is Dave from [Company]. Thanks for having us out in Burbank today. If you have a minute, a Google review would mean a lot: [link]"
Mention the city and the job in the text. Customers often echo that wording, and reviews that say "fixed our breaker in Burbank" help the profile show up for those searches. Send one follow-up two or three days later if nothing comes in, then stop. Two asks is the limit for a small job.
Big jobs: use the inspection-passed moment
Panel upgrades, EV charger circuits, service changes, and rewires end with an inspection. In the City of Los Angeles that is LADBS; Pasadena, Long Beach, Torrance, and other incorporated cities run their own. Either way, there is a specific moment when the inspector signs the card and the customer learns the job is officially done.
That is the ask. Call or text the same day with the news and the link together:
- "Good news, the panel upgrade passed inspection this morning, so you're all set with the city. It was a pleasure working on your home. If you'd be willing to leave a quick review, here's the link: [link]"
This works because the customer gets a win and a request in the same message. Reviews from these jobs also run longer and more specific. A homeowner who just spent several thousand dollars often writes several sentences about the permit, the crew, and the clean-up.
If the inspection lands weeks after the work, which happens when LADWP or SCE has to schedule the disconnect, send a brief check-in text at the end of the install without a link. Make the real ask when the card is signed.
The past-customer campaign
Your invoicing software already holds the list. Export every residential customer from the last 18-24 months with a mobile number, remove anyone who had a dispute or a callback, and you will usually have 150-400 names.
Send a plain text in batches of 25-50 per day so replies stay manageable:
- "Hi Tom, it's [Name] from [Company]. We installed your EV charger last spring and I'm reaching out to past customers to ask a favor. If you were happy with our work, would you leave us a Google review? [link] Thank you either way."
Expect roughly 10-15 percent of recipients to leave a review. For a list of 250, that is 25-40 new reviews over 60-90 days as people get around to it. Do not text the same list again for at least six months.
Spread the batches out on purpose. A sudden spike of 40 reviews in one week on a profile that averaged one a month is a pattern Google checks, and some will be filtered. Thirty to forty reviews arriving over two months looks like a busy shop, which is what it is.
What Google allows, and what gets profiles suspended
Google's review policies are strict and enforcement has tightened over the last two years. The rules that matter most for an electrical contractor:
- No gating. You cannot ask "Were you happy?" and only send the link to people who say yes. Ask everyone you did the work for.
- No incentives. No gift card, no discount on the next service call, no raffle entry. Even a thank-you gift afterward is a problem if it was implied beforehand.
- No fake or employee reviews. Your crew, your spouse, and your office manager cannot review the business. Reviews posted from your office Wi-Fi are easy for Google to spot.
- No review swaps with the plumber or HVAC company you trade referrals with.
The penalty is not just a removed review. Google can filter all new reviews for months or suspend the profile, and reinstatement takes weeks with no guarantee. The slower, honest process in this guide is also the one that keeps the profile safe, which is why Rung Media builds contractor review flows around these rules.
Replying and keeping the pace
Reply to every review within a few days. Two or three sentences that repeat the service and the city show the next reader that a real person runs the company and add relevant words to the profile.
- "Thanks, Maria. Glad the new 200-amp panel in Burbank is working out, and we appreciate you being flexible on the inspection day."
For a negative review, reply once, calmly, with the facts and an offer to make it right by phone. Do not argue in public and do not share private job details.
Set a simple target: one review per truck per week. A three-truck shop that hits that pace adds about 150 reviews a year, which in most LA County cities moves you into the top handful of electricians on the map. Track it monthly. If a tech is not generating reviews, it is almost always because the ask is not happening, not because customers are unwilling.
Questions electricians ask
How soon after a job should an electrician ask for a Google review?
For small service calls, ask within the hour, ideally by text before the tech leaves. For permitted work like panel upgrades or EV chargers, ask the day the inspection passes. Waiting even a day on small jobs noticeably lowers the response rate because the customer has moved on.
Can I offer a discount for leaving a review?
No. Google's review policies prohibit any incentive, including discounts, gift cards, or raffle entries, whether the review is positive or not. Offering one risks review removal or a profile suspension. A sincere ask with a direct link, sent at the right moment, works better and keeps your profile safe.
How many reviews can I expect from a past-customer text campaign?
Roughly 10-15 percent of past customers who get a polite text with a direct link will leave a review. For a list of 200-300 residential customers from the last two years, that usually means 20-40 reviews over 60-90 days. Send in batches of 25-50 per day rather than all at once.
Should I ask customers to mention the service or city in their review?
You can mention the job and city in your request text, which customers often repeat naturally. Do not script the review or tell them what to write. Reviews that mention "panel upgrade" or "EV charger" and a city name help your profile surface for those searches, but they must be the customer's own words.
